Average men are everywhere. But action figures that reflect average men? These toys are literally one of a kind! The Average Men don’t have super powers - but they’re here to destroy impossible standards. And show young boys they're enough, exactly as they are.
The pressure for plastic-perfect physiques is fueling a male mental health crisis. So each Average Man is priced at $600, the standard cost of one month of private therapy for a young person in need.
Every cent goes to HeadsUpGuys.org, the world’s leading men’s mental health resource.
Whether you choose Max AKA “Mid to the Maxx,” Steve AKA “Mr. Un-spectacular,” or Bob AKA “The Baseline,” every hero features:
100% standard plastic
Handcrafted bods with adjustable limbs
Average-packed adventures!
Walk down any toy aisle and you’ll see that action figures all look pretty much the same. And they all share the same kryptonite: feeding into impossible standards of male physique. These standards have real impact on young men, driving insecurity and self doubt. But boys aren’t the ones who need to change. The action figures do!
Introducing The Average Men!
Finally, action figures that address male body positivity.
In the age of looksmaxxing, these heroes are… well, average.
They look like average dudes. And their powers? Those are average, too!
Alone, they’re average. Together? Well, they’re still average.
But that’s exactly what makes them awesome.
"MID TO
THE MAXX"
Move over, bone smashing!
Max is all about arch support.
Never picked first or last for anyone’s team -
always in the middle.
And always ready.
And that rocks!
"MR. UN-
SPECTACULAR"
Listening style? Active!
Hair line? Receding!
Spice tolerance? Nonexistent!
Half of life is showing up,
and Steve shows up - that’s for sure!
"THE BASELINE"
The Baseline is the foundation
of the whole squad.
Catch him stopping to smell the roses
or parallel parking on the third try…
because Bob is understated
and overstimulated!
